Being a cross-functional project, website redesign process can be very demanding on resources as well as stakeholders. Still you can ensure the smooth navigation of your project by abiding to these best practices:
1. Define the project Scope
Make an organized approach to start your redesign process by defining the scope of the project which comprises establishing timeline, setting goals and allocating resources. This is the most critical step for the successful execution of the project. Once you define your scope it is important to get your client’s approval.
2. Identify the out of scope
After identifying the main deliverables of the project, take time to identify the deliverables that are out of scope of the project. Once you are done, document both scope and out of scope of the project to avoid throwing it off the track. This step is also important for it enables you to know the real scope of the project and prevent scope creep later.
3. Define success parameters
Make success measureable by predefining its parameters – quantitative or qualitative. It could be higher conversion rates metrics in terms of quantitative measure. For qualitative measure of success you can count on the positive reviews by your customers on various social media platforms.
4. Create a hypothesis
Make a precise observation of your existing website’s performance for each and every baseline metrics. Identify the pitfalls, create a hypothesis and prepare for the split tests. A hypothesis ensures you learn from the test results and improve for better.
5. Make decisions based on test data
Meeting with unexpected results is an inevitable part of every redesign process but do not lose your calm and go with your test results and customer feedback. Let it be your guiding principle in deciding the next course of action.
6. Test iteratively even after launch
Testing your website and gathering real data is of paramount importance. By working on the data you will be able to deliver a site with enhanced customer experience. Testing repeatedly even after the launch helps you to be on the learning curve. Also do not forget to include bigger changes in the A/B tests.