Category Archives: web design

Responsive Website Design How Crucial It Is For A Business Website?

We all must be familiar with the evident trend of developing responsive website design but the majority of us often ends up asking, is it really essential? Should a business adapt to all the latest trends related to website development? Let us address some of these questions here and have a real session with responsive website design.

Developing a website is always a crucial factor for business especially when it’s the first identity for your business. A perfect website not just brings spectacular business but also establishes faith among customers. You wouldn’t want to sacrifice on improving this platform, but it also doesn’t mean that you should embrace every new technology with wide open arms. Playing safe and strategic is essential here.

Responsive web designs are proactively marketed as brilliant web solutions for instant gains. But there are well appropriate reasons for it. As the involvement of users is exponentially increasing on mobile devices, the need for sophisticated mobile user-interface is also on a rise. By practicing appropriate website development services you can easily alter the look and feel of your platform in a distinct manner.

Responsive website designs bring the ability to alter look and feel of a website according to a range of devices. Such websites support a flexible grid format which adapts as per device dimensions and provides an optimal view to users. Let’s examine some essential points that make a responsive website a must-have technology for your business –

• Supports a wide range of devices – Responsive websites alter their entire look and feel according to the device they are accessed with. So you won’t need a whole new website for mobile and then for a tablet. Due to flexible grids entire website can fit in the palm of one’s hand and becomes easy to access.

One solution for all – Responsive websites are best for businesses that need a smart one-stop solution for all devices like laptops, mobiles, tablets etc. You wouldn’t need to go through the entire deal of building all new interaction platforms for each device hence saving you a lot of effort.

• Better business visibility – We all have a revolutionary technology a.k.a. mobile available in our palms. We talk through it as well as search through it, so it’s easy to imagine the worth of mobile device interactions. Responsive websites will not just bring the exposure but will also help with better business visibility on a whole.

• Fetches business from mobile users – The outcome of spectacular business visibility often comes as increased sales. The more visible a business is, the better trust it creates in the market.

• Cost and time effective – Responsive websites are always time and cost effective since this kind of websites provides a single productive user interface to all. Since money and time are one of the precious resources of a business, saving it will definitely be helpful for the company.

• Futuristic technology – When you wish to create a website that can satisfy present as well as future needs of a business consider investing in responsive web design services. This website design methodology is not going anywhere in future so you don’t need to stress for upcoming trends.

Improving Your Website

If your website isn’t generating sufficient leads, you may be led to believe that you need a new online presence, but this may not be the case. It might be a case of investing time in updating your content or more commonly, undertaking SEO to help your website to be found. Do I Need a New Website? If your current website isn’t mobile responsive, looks dated or no longer reflects your business, it is time to upgrade to a new one.

If you are unable to update content, if the pages take a long time to load or there have been a myriad of other technical issues, a new website could save you a lot of time, money and frustration. If your analytics data shows plenty of visitors, but no actions are being taken and the bounce rate is high, then this indicates that your web pages are providing a good user experience, so it could be time to change.

Equally, if your business is rebranding, restructuring or merging, then it is an ideal opportunity to rethink priorities and get a website that really delivers what you need. Is it a Case of SEO? Alternatively, if your website is easy to access from any device, quick to load, straight forward to update and is helping visitors to find what they are looking for, then the issue might be elsewhere. It could be that visitors are having a positive user experience when they reach your site, but few people are actually finding it.

In the majority of cases, only a small percentage of website visitors will convert to paying customers, so you need your pages to be found. When your website goes live, it doesn’t instantly bounce to the top of the search engine listings, even if initial page optimisation has been included in your web development charges. Every business in your field is hoping for the top spot and many have been working for years to get there.

You are up against established brands, large commercial giants with marketing teams and local favourites. It takes time and effort to get found amongst the competition. The focus of Search Engine Optimisation (SEO) is to help your website to be found when a relevant search term is typed in. It involves a range of tasks that help the search engines to identify that your pages are what the searcher is looking for and that they will have a good experience when they reach your site.

The great news is that the search engines are looking for the same things as your users, so in undertaking SEO, you are also working towards improving the online experience for your page visitors. Mobile responsive design, up to date optimised content, pages which are quick to load, along with links to and from other relevant pages are just some of the ways to impress the search engines and help your web pages move up the listings.

5 Website Redesign Process Best Practices

Being a cross-functional project, website redesign process can be very demanding on resources as well as stakeholders. Still you can ensure the smooth navigation of your project by abiding to these best practices:

1. Define the project Scope

Make an organized approach to start your redesign process by defining the scope of the project which comprises establishing timeline, setting goals and allocating resources. This is the most critical step for the successful execution of the project. Once you define your scope it is important to get your client’s approval.

2. Identify the out of scope

After identifying the main deliverables of the project, take time to identify the deliverables that are out of scope of the project. Once you are done, document both scope and out of scope of the project to avoid throwing it off the track. This step is also important for it enables you to know the real scope of the project and prevent scope creep later.

3. Define success parameters

Make success measureable by predefining its parameters – quantitative or qualitative. It could be higher conversion rates metrics in terms of quantitative measure. For qualitative measure of success you can count on the positive reviews by your customers on various social media platforms.

4. Create a hypothesis

Make a precise observation of your existing website’s performance for each and every baseline metrics. Identify the pitfalls, create a hypothesis and prepare for the split tests. A hypothesis ensures you learn from the test results and improve for better.

5. Make decisions based on test data

Meeting with unexpected results is an inevitable part of every redesign process but do not lose your calm and go with your test results and customer feedback. Let it be your guiding principle in deciding the next course of action.

6. Test iteratively even after launch

Testing your website and gathering real data is of paramount importance. By working on the data you will be able to deliver a site with enhanced customer experience. Testing repeatedly even after the launch helps you to be on the learning curve. Also do not forget to include bigger changes in the A/B tests.

Best Tips to Hiring a Dedicated Web Designer

Web designers play a significant role in an organization. They are tasked with responsibility for creating a digital platform that announces the company’s online presence. They design a website and maintain it to keep the company visible to any visitor who wants more information on it. Web designers do not just create a website. Behind the scenes of coming up with the exterior look that we all know is a great job that requires high-level expertise. A website may as well influence the decision of people viewing it. In this regard, when your organization wants to hire a dedicated web designer, there are specific measures that should be taken. It is prudent to look to take enough time to select the person that you want, without rushing the process.

Duties of a web designer:

To get the right candidate for the job, it’s best to be sure what their role in the organization is going to be. A web designer is responsible for:

Designing a website

Creating a website that sells the company in the best way

Maintaining the website

Ensuring that the website is user-friendly and meets all the requirements of the enterprise.

What to look for in a web designer:

Having established their role, you can proceed to hire the person who will join your team and play their role in propelling it to the next level. Some of the characteristics to look for in a web designer could include;

• Their previous work: The designer has a portfolio that carries his previous works. It would be a good thing to look at that and see whether what he has done before relates with what you need to be done or if their style can be merged with yours to get you the website that your company wants.

• Experience: Hiring someone straight from school would go both ways; turn to be a good idea or a mistake. In most cases, it would take you longer to get your results are they would be learning on the job. Unless you have the patience to wait for your results, the wiser decision would be to get someone who is seasoned in the industry.

• Budget: You want the best designer but at the same time someone who fits within your budget. Go for someone whom your organization can afford.

• Availability: Depending on the urgency of the hire, you may have to go with the person who gives a reasonable period of availability. If you need a designer to get you a website before a major event in the company, you may not have the luxury to wait for too long.

• The size of the organization: The size of your organization will also determine the person that you choose to work with. You could outsource the services to a company or get an individual who would cost considerably less than an entire company.

10 Brilliant Professional Web Design Ideas For 2016

Whether you are planning to revamp your existing website to launch a new one, it is important the site is designed exceptionally well. It is all about integrating creativity and technology to achieve a fine result. Here is a compilation of top 10 professional web design ideas for 2016.

  1. For designing an e-commerce site, fresh typography together with the subdued colour scheme, slideshows and vivid images will add elegance and sophistication to its design. Everything should be precise and apparent. Make sure the large images have a high resolution for quality and can be cropped and resized. Integrating comprehensive product description page with price, expedient product filters will enhance user experience. Remember, the design of an online store has to be gorgeous, navigable and user-friendly for garnering more traffic.
  2. Keep your website simple and user-friendly. Design it in such a way that the user has to make small choices as well as get the required information quickly. Excessive clutter in the site can divert readers to a great extent.
  3. Give your contact details including office address, phone number, email id etc. in the website. This will enable the visitors and potential buyers of your products and services get in touch with you without any hassles. If you don’t provide contact information, you will lose your credibility among buyers.
  4. Provide small and less number of graphics in your website. If you integrate too many graphics in the site, it will take longer for the images to load.
  5. Avoid posting too many advertisements, pop-ups, and special discounts in the site. Don’t run after the money, just keep in mind what the visitors want when they visit the site.
  6. Select a lucid font to be used in your website. It will make the content in the website readable. Using large sized fonts is good for the site.
  7. Make the site responsive. it will make the content compatible in other devices such as mobiles and tablets. With the number of mobile users increasing every day, not making the site responsive can cost you dearly.
  8. Easy navigation will help your site immensely. Avoid putting links in your navigation menu, sidebar, blog posts, and even the homepage as it will backfire by making the site difficult to navigate for the visitors.
  9. Limit the use of sliders. They are similar to sidebars. They create way loads of options for your visitors to select from, and make them feel confused. So, limit the use of sliders.
  10. Post only quality images with HD resolution. Good images can raise any IT based project but make sure you use only premium ones from your stock services. Don’t use what other’s use and that is to use stale, old and free images. You can also take snaps of high-quality photos, or combine typography with them.

6 Brilliant Tips to a Great Website Design

A website is where your internet audience is driven to – you don’t want them to have a bad impression of your brand. It’s the first thing your target market judges you on. It is a well-known fact that more and more people now consider shopping online instead of physically reaching an outlet to buy a product or seek information and even if they do consider a physical outlet over an online one, they check for information first on the website. Make sure to not disappoint them by putting up a poorly designed website. It literally waves off all your good points and leaves your visitor in doubt about the quality of your product or service. Similarly, a good website will win their trust, it will resonate the right kind of feelings that will be advantageous for your brand repo. Let’s help you in building a winner website design. Use this checklist of 8 Qualities of a Good Website to ensure your site will be attractive, solid and visible.

1. Your domain has to be strong:

Domain names is will make or break the game for you. Competition is fierce here, no matter what fight for a “.com” domain name. If yours is taken do not move to the one with “.net”; it will only lose your visitors. Step up, be creative and find yourself a domain name with “.com” only.

2. Build an identity that is clear:

Visiting different websites and paying close attention to details pays off really well – It helps you spot mistakes in the design. Do websites with obscure banners and cluttered images catch much of your attention? Do they confuse you? I’m sure the answer is yes. Try not to make that mistake with yours. Make your logo, images, and banners visible. It has to be simple yet prominent. Leave more space, a website design with too much going on get make visitors lose interest. Pay close attention the next time you’re surfing the Internet. You don’t need a lot of buzzwords to tell me you sell cars; just cut to the chase and tell me why you’re the perfect car store for me.

3. Visible contact information:

Keep your information easy to reach. Web patrons and web surfers normally have a very short attention span, so try not to make your information a mystery for them. Your contact information has to appear clear and should be easily accessible. It can be a link at the upper right corner or in the main navigation. Ideally, your contact details are found on each page of the site, displaying email address, phone, easy-to-use contact form. Availability of a Google map will be a plus point.

4. Good navigation:

Good navigation will let your website visitors find your service or products easily. It’s like your website’s GPS. Just like a good map finds a home easily, website content is made easier to find through good navigation. Get it before your competition does.

5. Well-constructed pages:

It’s all about putting information, links, images content up strategically in order to utilize it smartly. Each element should be at the place where it belongs and suits well. It should be informative as well as catchy. So take your time and think this through because placing of website elements effectively will help you greatly in pulling off a good website design.

6. Content that impresses:

It doesn’t only mean creative content; it has to be clear, simple and communicative. The message that you intend to send it must be conveyed through it. It should be precise, grammatically correct and accurate, for your visitors have short attention span. Keep updating your content, use social media and blogs to add interesting content which helps visitors keep coming back to your website.

What Are The Common Mistakes to Avoid in Responsive Designing?

Responsive designs are a part of every web designer’s portfolio today. Quite surprisingly, however, developers continue to commit a slew of mistakes (of course related to responsive designs) that actually go on to hurt your online marketing efforts in a major way. Today, we will be discussing what these mistakes are- so that you can go on to rectify them at the soonest.

Responsive Designs: What Are the Mistakes That One Should Be Careful to Avoid?

The form of web design we’re talking about here has become the standard approach backing the multiple screen sizes as well as devices. However, responsive website designing is not only about bringing about minor designing tweaks tailored for several devices. It’s much more than that. A look at the most common mistakes committed by designers will tell you that there’s so much they are not doing but are ought to do – or else even if they’re doing something they’re doing it wrong. Let’s take a look.

Basing Too Many Designs for One Program

Most of the designers out there end up committing the major mistake of using a single program from several designs. However, experts will always advise you against doing the same simply because of the fact that it might not as well be the best solution for all the assignments. For instance, your mobile platforms are often found to belong to different classes – each one of which requires special attention. The right approach in this regard would be not to use oft-repeated software program and build the entire mobile site from zero.

You Are Too Focused On Device and Are Not Bothered About The Screen Size

How many of you out there concentrate too much on the device for which you are building the site instead of the screen itself? The answer to this question would be “most of you”. That’s another designing gaffe. We will tell you why. It has been very aptly pointed out there are more than 24,000 distinct Android devices in the market today- which makes it near-impossible for designers to focus on individual devices as such. Screen-classification, instead of device classification should be the right approach here. Instead of tweaking your design efforts for wearables, desktops, smartphones and tablets, designers should ideally focus on small screens, micro screens, large screens, extra-large screens and the like.

Other Mistakes

Do not deploy a website without testing the third party code. Testing remains the last stage before deploying the website. Third party codes should always be tested before making the website live. Who knows they might already have made your website slow despite you thinking that they are useful for your site!

Cramming small screens with a lot of icons at the same time is a mistake. The entire proposition of being able to accommodate innumerable icons in a limited space might as well seem exciting initially but let us tell you it will only go on to create a lot of negative space around each of the icons.

The Web Designing Process

There are several articles written on this in the past that make very clear of what the whole idea of web designing is all about. But since I had to write on it, let’s discuss what exactly a “Web design process” is? It’s an outline of the steps needed to be taken from start till the end in order to complete a standard Web design project. It flow of work which is divided into tasks and resources that can be used as a guide for each project.

Undoubtedly there are many steps involved in web designing process. The typical steps comprise of gathering initial information, planning, designing, developing and testing. Identifying the reasons of the site’s existence and what it is supposed to achieve are the first step in the process. There have been many researches that suggest that the impact of a website is defined by the quality or the visuals of the website’s design. This simply makes the designing stage one of the most crucial stages of all the stages. The goals and objectives that are determined form the core of the project and all future decisions and development depends completely upon it, like the site structure and visual or content related queries.

Now let’s understand all the important phases of web designing process one by one:

Planning: The very first phase in designing a website is planning as a website requires a lot of time and patience. It also takes a thorough planning as there are a lot of technicalities involved. Here the reason for site’s existence is analyzed which defines its goals and objectives. Focusing on the effectiveness and needs is also to be taken into consideration. Significant details such as finding out what the client does, who they target (who the users are), who their competition is, what deliverables they expect and their framework and budget. This is basically the analysis phase to evaluate all the tasks to be carried forward.

Research & Ideas: After deciding on the key factors, this is another crucial step of this process which gathering information and ideas. Without inspirational ideas or proper research nothing can turn out well. Obviously, there has to be detailed research of everything before moving on the next step. After collecting and studying all the information, it is time for the web designer to move on to the next level of this process.

Wireframe: An outline is created as per the concept to determine the software and resources required. Wireframes are low-fidelity sketches of the website or mobile application. Sketches of some creative ideas for the project are made and these rough designs are then discussed with the client. And changes are made as per the client’s requirements.

Sitemap: Site map acts as a user guide for future reference to the entire project team. The site structure forms the backbone of the website and serves in finding lost information easily. It is crucial for understanding the relationships between pages and other content components. Use of flowcharts shows the structures and other piece of information. It is a list of pages of a web site accessible to users. It can be either a document in any form used as a web design planning tool, or a Web page that lists the pages on a website. Sitemaps exhibit organization, navigation, and labeling system.

Developing Visual Mockups: Mock-ups are visual representation of the blueprint that was created in the form of wireframes and sitemaps. Visual mockups of the UI is created to show exactly what it should look. This is the phase where the visual feel of website starts to take place. Mockups denote the general look of the website. The concept of creating mockups is a key for creating an effective website. The content of the site needs to be fixed before the design and graphics are put into place. This phase is basically a cycle of reviewing, altering and approving the design until both the client and designer are satisfied.

Development and Implementation: After putting all the hard work in the previous stages now is the time to develop and implement the final version of the site. With approved designs it’s time to design the pages, develop new content and modify old content, create or update content, add videos or other media. At this point almost the project is complete and then it is passed onto the client, after which this phase is further carried forward with these sub divided steps;

Site Testing: Before launching the site it’s placed on production server for internal audiences. Site testing is mandatory so that any issues pertaining to the site can be sorted before it goes live. Updating any content or fixing mistakes is addressed, here in this level.

Launch: After reviewing site it is ready for final launch which means site goes live. At this stage anybody can access this particular site anywhere

Site Maintenance: This is the last step in the process of the project which simply means that the site from now on should be maintained and updated if needed. Proper maintenance ensures great quality and proper functioning of the site.

Though different designers will apply different techniques but the flow of process remains the same mostly at its core. And for web designers who work passionately and creatively and hardworking, this can be achieved by practicing all the steps mentioned in the process carefully. In the end, this process will help every designer in crafting a website that is strategically focused to attract, engage and convert visitors.

The Future of Websites- Responsive Web Design

It’s probably no surprise by now that mobile Internet usage has been up surging over the years.Now we need to explain why having a responsive website is so critical and what it holds in the future.

Responsive web design is term intended to describe a website design which could adapt itself to different screen sizes it might be displayed on. Nowadays, creating websites that work well on a range of screen sizes and devices, is the most popular advent. The eminence of such websites cannot be ignored, and makes it clear that these hold a lot of value in the future too. Many web designers and developers take advantage of responsive web design for creating multi-device friendly websites. Responsive web design is alternatively known as “RWD” or “fluid web design” and “adaptive web design”. A good responsive website will help raise queries and build up sales in the internet world whereas websites that are not made responsive do not adapt to different screens and therefore can be hard to view and navigate on small devices.

With increased usage and reliability of internet in current times, it has become more and more crucial to use designs that are considerably less time consuming and bulky in all forms. The use of RWD has helped in eliminating the need for stand-alone sites. This gives users better navigation and takes less time to be built and updated. Like when you update your site, it updates for all devices; it displays accurately on all screens giving an enhanced user experience. For example, the contents and images that are used to load a website on the desktop would get scaled down when the website is viewed from a smartphone or tablet.

Responsive design has been by far the most popular and widely used method for designing a mobile website because of many great advantages:

One piece of content and coding for all devices has helped designers choose this method for present web designing. Maintaining separate versions for different devices is a thing of the past, all thanks to the fluidity of RWD.

Enhanced user experience has also led to the elevated use of this technique. Excellent feel to use on any website through the device of their choice and preference, anytime for users. This is also a budget-friendly method to design for firms. Many organizations these days prefer RWD over the previous designing because of its flexibility and pocket- friendly approach.

Also of its SEO friendly avenue making it more and more popular. And the manageability of these sites is much easier than regular custom sites. Truly speaking a responsive approach is the default option for all websites.

Responsive web design is the future of websites as it offers many leverages to the client as well as designers. Benefiting both is its main concern for now and will continue to be for years to come. Thus making it a more obvious choice for new and existing business concerns to find progress online.-

6 Cutting-edge Web Design Inspirations for You

Ask any web designer what the most difficult task of their job is and they’ll surely answer that it’s the “inspiration” for the design. Most of the times they become so unsure about their design that they really can’t find what will be the final outcome. To eliminate these types of issues you must look for inspiration to create and achieve an amazing web design.

Why a good web design is necessary for your website?

People say don’t judge a book by its cover, but have you ever thought that if the cover is not attractive or unique, nobody will give a look to it. Will you? Few of you can, but most of you probably won’t, it’s just because first look is the most important thing that will make you stay with that book. Same is the case with a website. Here, we are casting light on some of the popular web designs that will surely act as inspiration for you.

Invoke inspiration with bold and beautiful web designs

1. Catscarf

Open this site and it will welcome you with a screen fitted photograph of a cute and fluffy cat wearing a beautiful cat scarf. You’ll see different scarfs and a perfectly placed CTA just below. Just by looking at its first page a user can know about the company clearly.

2. Falvѐ

Web design of Falvѐ is something you’ll definitely love to see again and again. Falvѐ proves that a clean and simple web design is enough to attract people and make them stay on the page. Homepage describes what actually Falvѐ means and makes it more interesting.

3. Brave People

It’s really brave enough. Just by clicking on the homepage of Brave People you’ll be welcomed by big photography with bold captions. Most attractive thing about this web design is the Mouse Over effect on the photos.

4. GC Watches

Bold and timelines designs always get attention. Web design of GC Watches is outstanding just like their beautiful and elegant watches. This refreshingly bold web design introduces an exclusive collection of watches for both men and women.

5. Jun Lu

This art direction and design company knows what to do and how to do it. Grey background and product images in center stage are smartly designed to guide you about the offered services.

6. Spotify

Parallax scrolling and explosion of designs with clear CTA and high definition photographs embellish the homepage.